Close to my Heart replaces Creative Memories

Close to my Heart replaces Creative Memories

As I have used Creative Memories products for more than a decade, I’ve documented here the various stages of the closure of this company.  Many were interested and concerned by the distressing news of how the parent company in the US affected the thriving, and financially stable, business here in Australia.

But there’s good news as all Consultants were offered the opportunity to keep working with the passion of preserving images and stories, plus other avenues for creativity.

Update: 1 July 2013

Close To My Heart – open for Business

Today, I became one of the founding Consultants with the Australian company of ‘Close to My Heart’.

Go to: to find out more.


I can now offer Scrapbooking supplies plus all you need for Card Making, Stamping and more….

UPDATE: 12 June 2013

Cheers for a New Scrapbooking Opportunity!

We are excited to announce a new business opportunity that will have scrapbookers in Australia and New Zealand cheering!

Close To My Heart, the scrapbooking, papercraft, and stamping industry’s leading company in innovation and unparalleled products, is teaming up with three long-time in-country experts to offer an exciting opportunity to former Creative Memories Consultants as well as anyone interested in a ground-floor business in scrapbooking, papercraft, and stamping.

Close To My Heart is working closely with Brian O’Callaghan, former General Manager of Creative Memories Australasia, as well as Susan Wilmot and Diane Lampert, both successful former Senior Directors of Creative Memories Australia, to officially launch Close To My Heart in Australia and New Zealand in mid-July 2013. We are excited to engage the passion and enthusiasm of former Creative Memories Consultants with one of the industry’s most stable, enduring companies.


UPDATE: 11 June 2013

Notice on Creative Memories Australia Pty Ltd website:

Creative Memories Australia Pty Ltd (in Liquidation) has now ceased taking orders and has closed operations in Australia and New Zealand. We’d like to take this opportunity to thank all our valued customers for your support and business over the years, we hope you have many memories preserved to celebrate and look back on. Our most sincere regards and thanks, Creative Memories Australia Pty Ltd (In Liquidation).


UPDATE: 29 May 2013

Please click on the following link to view the Second Report to Creditors in relation to Creative Memories Australia Pty Limited (Administrators Appointed).

Creditors Report

Furthermore, provided below is a copy of the Notice of Meeting which will be held on 6 June 2013:

Annexure “A” FORM 529

Subregulation 5.6.12(2)




ACN 080 179 193

NOTICE is given that a meeting of the creditors of the Company will be held at the Wesley Conference Centre, the Lyceum Room, 220 Pitt Street, Sydney, NSW, 2000 on Thursday 6 June 2013 at 11:00am.


  1. To receive and discuss the Administrators’ Report to Creditors dated 29 May 2013.
  2. To receive and consider any questions from creditors.
  3. For creditors to resolve:
    1. that the Company be wound up; or
    2. that the Administration should end.

Alternatively, creditors may resolve that the meeting be adjourned for a period not exceeding forty-five (45) business days.

  1. To consider and, if thought fit, fix the remuneration of the former Voluntary Administrators, Atle Crowe-Maxwell and James White of BDO Chartered Accountants, for the period 2 May 2013 to 14 May 2013.
  2. To consider and, if thought fit, fix the remuneration of the Voluntary Administrators, Peter Krejci and Paul Burges of BRI Ferrier NSW, for the period 14 May 2013 to 27 May 2013.
  3. To consider and, if thought fit, fix the remuneration of the Voluntary Administrators, Peter Krejci and Paul Burges of BRI Ferrier NSW, for the period 28 May 2013 to the conclusion of the Voluntary Administration.
  4. If the Company is wound up, to consider and, if thought fit, fix the remuneration of the Joint and Several Liquidators, Peter Krejci and Paul Burges of BRI Ferrier NSW, for the winding up period.
  5. If the Company is wound up, to consider appointing a Committee of Inspection.
  6. If no Committee is appointed, to consider the destruction of the books and records of the Company six months after the dissolution of the Company subject to obtaining prior approval from the Australian Securities and Investments Commission.
  7. Any other business that may be lawfully brought forward.

Proxies must be delivered to this office by 5.00 pm on Wednesday 5 June 2013 including contact details of the person attending the meeting.  A corporate creditor can only be represented by proxy or by an attorney pursuant to Corporations Regulations 5.6.28 and 5.6.31A.

In accordance with Regulation 5.6.23(1) of the Corporations Regulations, creditors will not be entitled to vote at this meeting unless they have previously lodged particulars of their claim against the Company with the Administrators.

Telephone conference facilities will be available at the meeting. Creditors who wish to attend the meeting by telephone should notify Samuel Zaferis of this office of their intention to do so by no later than close of business Wednesday 5 June 2013.

Dated this 29th day of May 2013.


Joint and Several Voluntary Administrator

BRI Ferrier NSW
Level 30 – Australia Square
264 George Street

UPDATE: 16 May 2013

As instructed by the Administrators, liquidation of final stock held by Creative Memories Australia (Administrators appointed) while stock last.


UPDATE: 15 May 2013

Click here to go to the updated documentation issued by the new Administrators, Peter Krejci and Paul Burges of BRI Ferrier. to Creditors.pdf


UPDATE: 14 May 2013

Creative Memories Australia is now working with a new Administrator and legal team. In addition a Committee of Creditors was formed to work towards for a better outcome for Consultants and VIP’s. Products can still be ordered.

UPDATE: 10 May 2013

Creative Memories Consultants who are not owed monies, are also able to attend the Creditors meeting:

The Portside Centre
Symantec House
Level 5, 207 Kent Street
Sydney 2000

Tuesday 14th May at 10.30am (‘the first meeting’).

Queensland will have the conference simultaneously broadcast via teleconference at:

Level 15,
300 Queen Street

Purpose of the meeting is to determine whether to appoint a Committee of creditors; and if so, who are to be the Committee’s members.

At the meeting, Creditors may also, by resolution remove the Joint Administrators from office, and appoint someone else as Administrator of the Company.


UPDATE: 6 May 2013

Circular issued to Creditors and Suppliers. This includes how to claim for any monies owed and details of the Creditors meeting to be held on 14th May 2013.  Click here for a copy: Circular to Creditors and Suppliers


UPDATE: 4 May 2013

Atle Crowe-Maxwell and James White of BDO were appointed Voluntary Administrators on 2 May 2013 and will be communicating with all Creative Memories Australia creditors early next week.

On 15 April 2013, the US based parent company of Creative Memories Australia Pty Ltd (‘Creative Memories’) entered into Chapter 11 and is currently undergoing a corporate reorganisation of its business and affairs. Accordingly, it cannot guarantee a continued supply of stock to Creative Memories Australia.

The parent company was the primary source of Creative Memories Australia’s stock and without further guarantee of stock, Creative Memories Australia would be unable to meet future orders. As such, directors of Creative Memories Australia resolved to place the company into Voluntary Administration.

The Voluntary Administrators have commenced an urgent assessment of the financial position of the Creative Memories. At this stage, it is ‘business as usual’ and the Voluntary Administrators have set procedures in place to maximise the realisation for the benefit of creditors.

A meeting of creditors will be held on 14 May 2013 at a time and location to be advised shortly by the Voluntary Administrators.

UPDATE: 17 April 2013

Antioch Company News

Please be advised that there has been a communication released by Creative Memories in the USA in respect of Chapter 11 proceedings by the parent company of Creative Memories, The Antioch Company, LLC.

This filing does not include Creative Memories Australia, New Zealand and Japan. The Creative Memories Australia and New Zealand Board of Directors and Management teams will be working closely with Creative Memories’ St. Cloud, Minnesota US-based team to ensure that the best path forward for Consultants and stakeholders is set for the Australia and New Zealand markets whilst the parent company goes through this process.